If you’re one of South Africa’s eco-warriors
you may already be familiar with Food & Trees for Africa (FTFA), which styles itself as the country’s first and only social enterprise that focuses primarily on environmental and global warming education and awareness. It was established by Jeunesse Park in 1990 and one of its founding patrons was Dame Helen Suzman. As you might gather from the name, it has an arboreal bent. Initially it was called Trees for Africa, but in 2000 Food was added to recognise that food security was just as important to promoting green living among all communities as planting trees.
In the 21 years of its existence it has amassed a number of awards and accolades and has earned international acclaim for its efforts. Drawing on this clout, FTFA has declared 30 September 2011 Green Day.
The aim is to take environmental awareness to the masses, instead of preaching to the converted – which is how Park refers to many green efforts that take place these days.
To maximise Green Day’s chances of success, FTFA has partnered with Global Carbon Exchange (GCX).
Commenting on Green Day, GCX’s marketing manager, Ingrid Mech, said, “We are hoping to mobilise the nation by showing their support for green issues by wearing green on the day, supporting a green cause in their community such as cleaning up a local park, donating to a green cause – or by changing their Facebook profile pictures to show that they are aware of green issues and support Green Day.”
September has a strong eco-focus with a number of “Days” dedicated to eco-themes, including:
- Arbour Month.
- Clean up South Africa Week (12 – 17 September).
- Clean up the World Weekend (17 – 19 September).
- Car-free Day (22 September).
- Heritage Day (24 September).
- Moving Planet Day (moving away from fossil fuels – 24 September).
- Day of 1000 Trees (24 September).
- World Rivers Day (25 September).
Some of FTFA’s accolades include:
- 1995 Winner of the Department of Environmental Affairs Conserva Award.
- Laureate of the UN Global 500 Role of Honour.
- 1996 Winner of the President’s Forestry Award.
- 2001 Winner of the Mail & Guardian Investing in the Future Awards for Trees for Homes.
- Jeunesse Park has received the International Chevron Conservation Award.
- 2009 Winner of the Sangonet Best Use of Social Media and Best Website Award.
- 2010 Winner of UN SEED Award.
Find out more about Food & Trees for Africa.
(Image by Curt Smith from Bellevue, WA, USA (Flickr) [CC-BY-2.0], via Wikimedia Commons)









